Mikki Bey came to me at exactly the right moment. Her team had just told her what she already knew: her photos were four years old, and they no longer matched who she'd become.

Mikki has spent the last eight years building a coaching business, but coaching is really just the entry point into everything she does. She's a speaker, an author, and a rising voice in emotional regulation, a space that's only getting more attention as more people look for real tools to manage their mental and emotional health. Before coaching, she built a name for herself in the beauty industry and appeared on Shark Tank, so stepping into visibility has never been the hard part for her. What she needed now was imagery that matched the scale of where she's headed.

Mikki has also lost 45 pounds since her last shoot, and that alone made updated photos a priority. But the bigger shift wasn't physical. She's positioning herself to be seen at the level of coaches like Tony Robbins: an eight figure coach and a genuinely aspirational figure for both her peers and her clients. That kind of positioning needed imagery to match.

The Strategy Call

Before we picked up a camera, we talked through what her brand actually needed to say. Mikki was clear that her audience isn't just buying coaching. They're buying the potential to become who they're trying to be, and her imagery had to reflect that transformation back to them.

We landed on three words to guide the entire session: bold, vibrant, elevated. Aspirational became the thread running through every look. Mikki wanted her audience to feel like they were looking at where they could go, not just who she is today.

Mikki wanted lifestyle imagery that felt real, not staged. Vibrant, beautiful, and unmistakably her. We built in variety so every image could speak to a different piece of who she is: the coach, the speaker, the author, the woman who has done the work to get here.

Together we planned mapped out the plan for the shoot, collecting inspiration images and I put together a shot list so on the day of the shoot we need exactly what we needed to capture

The Shoot

We shot the session at Mikki's home, which turned out to be the perfect backdrop for the kind of storytelling she wanted to do. Her home office, living room, kitchen, deck, and even her driveway gave us a variety of settings that felt real and relatable, exactly the lifestyle feel she was after rather than something that looked staged in a studio.

Mikki came prepared with four outfits ranging from casual to professional, including one of her professional looks in pink, her main brand color. That range let us build a dynamic set of images that could serve multiple purposes across her website, social platforms, and paid ads. Sharing a detailed shot list ahead of time and collaborating on outfit selections beforehand meant Mikki walked into the shoot feeling confident and at ease, which came through in every look we captured.

The session ran four to five hours and covered four to five distinct looks, giving her a deep, versatile library of content to pull from across her website, paid ads, speaking engagements, and the products she has in the pipeline.

And because we had the shot list, we had more room to improvise and get creative with new ideas along the way.

The Follow Up

When we followed up after delivery, Mikki didn't hold back:

"What sets Jeremy apart is the professionalism. He was so organized. My only job was to show up. I didn't have to handle any of the little details, and the pictures are great. These pictures look and feel like me. It exceeded my expectations."

She also pointed out that the video was a standout addition, something that gave her even more to work with across her platforms. When asked what could have been better, her answer was simple: nothing.

Since the shoot, Mikki has already referred another client her way, and we're now talking through a quarterly retainer to keep her imagery as current as her business, which is exactly the kind of long term partnership I love building.

If you're ready for brand photography that matches the scale of where you're headed, not just where you've been, let's talk about what your session could look like.

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